Created with The Future Laboratory, the new profiling tool uses a shopper’s personality to pair them with a fragrance, “rather than the less-understood olfactory preferences used by most existing profilers,” insists MB. Molton Brown says it hopes the profiling tool will make its array of fragrances more accessible for shoppers. Molton Brown builds momentum for Eaux de Parfum with Fragrance Finder By Charlotte Turner | Friday, 9 August 2019 17:37 Following two successful years in duty free and travel retail, UK luxury beauty brand, Molton Brown, reveals that it will continue to build on its heritage as a fragrance house with the debut of its new Fragrance Finder… By selecting 'Accept' you allow Fragrance Direct to use … In addition to this, the new tool will make Molton Brown’s extensive collection of fragrances more accessible and approachable to customers, Cook added. Through the Fragrance Finder, which launches in standalone stores and online on 28 August, Molton Brown hopes to make its range of fragrances more accessible. The brand announced its intention to harness its rich fragrance heritage as it showcased a new collection of Eaux de Parfum in Cannes at the end of last year, bringing the brand’s total number of fragrances to 27 and ‘underlining its credentials as the new guard in British perfumery’. In the end, customers will learn as much about themselves as the fragrance that matches their personality.”, According to Cook, the concept of humanising fragrance is one that perfectly reflects the brand’s own commitment to individuality. There is no better gift! More locations will be rolled out in the near future. This is a revolutionary approach in fragrance profiling, in the sense that it doesn’t get you to think about fragrance – rather to answer questions about yourself. Read More, The new fragrance launch is supported by in-store activations across the brand’s travel retail counters with World Duty Free and Lagardère Travel Retail. Discover Molton Brown perfume, bath and body sets online at Fragrance Direct. Fragrance Finder Fragrance Bestsellers Shop By Fragrance Type Citrus Fragrances Woody Fragrances Aromatic Fragrances Floral Fragrances Chypre Fragrances Collections Chypre Geranium Nefertum … Molton Brown has partnered with trends and insights agency The Future Laboratory to create an interactive profiling tool that pairs customers’ personalities with their perfect fragrances. Molton Brown has partnered with trends and insights agency The Future Laboratory to create an interactive profiling tool that pairs customers’ personalities with their perfect fragrances. Grace your bathroom cabinet with any … This website uses cookies and contains content relating to the tobacco and alcohol industry. Molton Brown closes the Loop with virtual sustainability event, Molton Brown extends ‘Flora Luminare’ fragrance line and renews sustainability commitments for 2020, Leading the New Guard: Molton Brown unveils first-ever musk fragrance, Molton Brown extends Jasmine & Sun Rose fragrance line with new Eau de Parfum. Get it tomorrow, with NEXT DAY DELIVERY! This concept of ‘humanising fragrance’ is in line with the brand’s legacy which has always been about individuality and ‘making every single customer look and feel unique since the very beginning in the 1970s’, insists Molton Brown. The digital tool foregoes the use of the traditional ‘olfactory preferences’ system used by other profilers. The company will be revealing more about the Fragrance Finder at the Majestic Hotel in the Suite Riviera. Rosie Cook, Molton Brown Associate Director Global Travel Retail says: “Research has shown that smell is the least educated of our senses, so questions about what scents we like can result in an inaccurate way of pairing our customers with the perfect fragrance.

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